What a Wrapped Fleet Vehicle Is Worth in Tampa

Daily commute impressions

In a high-density market like Tampa, a single service vehicle driving 75 miles a day generates roughly 75,000 daily visual impressions — about 1,000 impressions per mile. That is a rolling billboard working every route on I-4, I-275 and Dale Mabry.

Fleet scaling

Scale that to a 10-van fleet and the daily yield jumps to 750,000 impressions, or more than 19.5 million high-impact impressions a month inside your own service territory. See how commercial fleet wraps turn vehicles into a media channel.

CPM efficiency vs. other channels

Compare cost-per-thousand (CPM) impressions: commercial fleet wraps run $0.15–$0.45, static billboards $3.50–$5.00, radio spots $7.00–$10.00, and Google PPC or social ads $12.00–$25.00. Fleet wraps deliver local impressions at a fraction of the cost.

The 5-year lifecycle

With a 5–7 year service life on premium cast vinyl, a fleet wrap pays for itself within months. Over its operating life it keeps delivering 24/7 brand exposure at up to 10 times less cost than static billboard rentals — a one-time investment instead of recurring ad spend.